Well, yes. But TV altogether will not disappear.
As of now, we are experiencing a monumental shift where the mobile and online viewing ecosystem is sensationally disrupting the TV ecosystem.
Long gone are the days where family members would sit altogether eagerly waiting for their favorite TV show to begin. We will cherish these moments, but times are changing rapidly and with that companies are playing catch up with the world’s diversity of generations, trying to keep their audiences interested, invested, and engaged on their channels.
Consequently, TVs are now fragmented with the rise of the internet, and traditional linear channels and cable TV are not considered as dynamic or as a standard favorite to their viewers.
In fact, people are leaning towards their convenient pocket-sized devices and mobile phones to catch up on the latest and live entertainment. Unlike your traditional living room TV, you can watch your favorite shows whenever you want wherever you want.
Consumers want diversity and access to distinguished content
Today’s technologies provide a sense of freedom we have never witnessed before. Evolving from cable to VCR to DVD, and streaming, media companies are investing in OTT (over-the-top) content services, where media is delivered to audiences and viewers over the internet. Netflix is the most popular form of OTT, with Amazon, YouTube, and Google to follow.
Mobile OTT content is expanding and video consumption on mobiles is in high demand locally in Jordan and on a global scale. There is an incessant desire for content at anytime and anywhere, and with that, OTT subscriptions are customizable and easily accessible to steer mobile viewers to specific targeted content, allowing you to be in full control of your own viewership.
Brands want to refine and engage with viewers
In this age of interconnectivity and unrivaled growth of technology, traditional media companies are scrubbing down all they can do to keep their viewers vested on their content.
Umniah, Jordan’s mobile telecommunication operator, along with OSN, are paving the way for the future of broadcasting through OSN’s very own WAVO, a mobile TV streaming app granting Umniah subscribers flexible mobile plans to gain full access to various bundles of their choosing – WAVO Entertainment bundle, WAVO movies bundle, or WAVO Sports bundle. Umniah’s Jordanian customers can now enjoy OSN anywhere without committing to an annual contract- it is like your very own live TV on the go.
Umniah has further taken this pioneering approach towards the sport ecosystem. Streaming sports and services are absolutely central to consumers around the world. As a result, Umniah now provides its consumers with a monthly streaming service and subscription platform through beIN Connect.
While some sports fans might still seek out traditional TV for their viewing purposes, this type of premium content shows no signs of slowing down. With sports, this is the beginning of an OTT revolution. More significantly, this type of premium content provides viewers with a sense of freedom and a cost effective option.
In other words, live sports attract large audience from various demographics. Umniah and beIN consumers can now pick and choose the live sports they’d like to watch from anywhere with this convenient SVOD (subscription video-on-demand).
From this perspective, these companies are adjusting and transforming their business model and pushing boundaries to provide their viewers and consumers with content rich media subscriptions. This subscription-based OTT service will surely grow globally as media companies move from traditional to accessible and unlimited content.
Mobile streaming will continue to evolve
It is quite clear from here on out that OTT is in fact the wave of future. OTT and mobile streaming will continue to evolve in becoming more interactive, engaging, and involuntary to the viewer’s will. In challenging their traditional linear TV and striving to keep up in this competitive environment, much of the TV industry has expanded into OTT and is delivering a wide array of their programs and shows online.
The world now is consuming mobile video creation on a large scale than ever before. The television industry is just one part of the equation as advertisers, retail brands, and numerous industry experts are finding ways to push through innovative creations and user experiences to keep their consumers attentive and engrossed on their products.
This really is only the beginning phase of mobile video disruption. The world will contribute to this massive shift in the OTT ecosystem as it grows to an ever larger supreme, building a personal connection to their viewers with a richer media interface.